At Seed, we see design as a way of helping to connect science with society and make science more accessible and understandable. Over the last five years, we’ve initiated projects, collaborations, and commissions to drive this idea forward, and have had the pleasure of working together with some amazing designers and design institutions.
It all started in 2005 when we commissioned Stefan Sagmeister to create an identity for us that expressed science as a lens through which to look at the world — one of our founding ideas. In 2006, we commissioned Jonathan Harris to elaborate on this identity with digital media and information visualization .
In 2007, we began a collaboration with Paola Antonelli and MoMA to organize a monthly salon series in New York for designers and scientists to come together and explore common interests. The Seed/MoMA Salon helped shape the ideas and themes that would then become Design and the Elastic Mind , an exhibition on the convergence of science and design. One of the pillars of Design and the Elastic Mind was information and data visualization.
In 2008, we brought designers and scientists — like Lisa Strausfeld, Chuck Hoberman, and Erik Demaine — together for MIND , a conference we organized in partnership with Parsons The New School for Design and MoMA. We also collaborated with Toshiko Mori and Michael Meredith at the Graduate School of Design at Harvard on a real-time data visualization project for the World Economic Forum. In 2009, we formed Seed Visualization and began working with Ben Fry, Jonathan Cousins,and Marc Schwartz to create data visualization projects for companies and organizations .
And now in 2010, we are launching Visualizing.org. Our mission is to help make data visualization figure more prominently across the web as a way of understanding complex world issues… as they unfold. The site is open and free and operates under the Creative Commons non- commercial license. We’ve created a space for designers around the world to regularly upload and share their public work with a large audience and have it "used" by the public in our discussions about issues like health, energy, climate, cities, food, and globalization.We’re also developing tools for teachers to use the visualizations in their classrooms. To make this all happen, we’re partnering with like- minded design schools, conferences, government agencies, media organizations, and NGOs around the world. Visualizing.org is a long- term commitment from Seed and GE and we’ll be responsive to the needs of the diverse community the site serves — so please share your thoughts and feedback with us.
We’re always looking for new ways to bring our mission to life through design.