Indian Institute of Technology Bombay
Industrial Design Centre (IDC) at the Indian Institute of Technology (IIT Bombay) offers an excellent environment for academics, research and applications in the field of design.
IDC has academic programs in the areas of Industrial Design, Visual Communication, Interaction Design, Animation and Mobility & Vehicle Design. The education Programme at IDC is a unique mix of pedagogic experimentation with pragmatic design approach and blends hard-core problem solving with design research. New thoughts, philosophies and research into several aspects of design are experimented and integrated to have continuous revitalization of the academic programmes at IDC
Several areas have been identified for research. Faculty members along with students and other research and design staff work together on these issues. The centre interacts with industries and institutions for promotion and awareness of design. These are in the form of organizing seminars, conducting short term courses and workshops. In the area of design practice, IDC offers professional design consultancy and advisory services to industries and other organizations.
Visual Communication at IDC
Visual communication in a developing country with its varied cultural heritage has a vital role to play in the national development. The emphasis is on meeting the unmet communication needs for the community, for which normally resources are not readily available.
The programme envisages developing graduates with better maturity in handling communication design problems, a deeper understanding of aesthetic aspects, and generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create visual communication designer with greater analytical and problem solving capabilities. The students are given opportunities to learn new skills and to advance their level of understanding. They can also specialize in one of the many areas of visual communication like typography, information visualization, interaction design, video/film making, exhibition design, animation, photography, etc.
Design and research work are directed at improving and advancing the current state of visual communication in the country. The preference during the programme is for doing work of permanent value.
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