Why Mobile Ads in Emerging Markets are the Future
Spending on goods and services in emerging markets is increasing by $1.7 trillion every year. Also skyrocketing is advertising spending, as advertisers are eager to reach this fervent consumer base. Most advertising dollars are spent in TV, radio, print, and Internet, despite low digital penetration in emerging markets. Although mobile penetration in some of these emerging countries is over 100 percent, global advertisers have yet to make the connection. Take a look below to better understand why advertisers should explore the mobile marketing opportunity.