Visualizing Sponsorship in the World Cup

Visualizing Sponsorship in the World Cup

The "branding war" between Nike and Adidas was highly popularized in the media. After looking at all potential World Cup Teams (beginning in the qualifying round) it became apparent that Adidas had invested far more in winning than Nike. Still, in terms of brand representation in the actual World Cup team skill and other unpredictable factors determined which logo appeared on the winning team's jersey.

Add a Comment

Login or register to post comments
 
Posted Jul 17, 2014
 
Views: 139
Tags Adidas, Branding, Infographic, Nike, Puma, Sponsorship, world cup
Tools Adobe Illustrator, Microsoft excel
Data
 
Share
Embed
<iframe src="http://www.visualizing.org/embedded/340658" width="620" height="450" frameborder="0" scrolling="no" marginheight="0" marginwidth="0"></iframe>
Need help embedding?