Visualization of expectations vs. Olympic Games consequences (benefits and disadvantages)
Do you personally feel that you will see the benefits of the Olympics?
Which of the following do you feel are significant disadvantages of your country hosting the Olympic games?
Which of the following do you believe are prominent challenges facing your country over the next ten years?
Firstly our project is based on the what the people of the UK experience as prominent challenges facing their country over the next ten years. We used these as a base to evaluate the consequences and possibilities that the olympic games could offer to the UK in 2012. The aim of our project was to convince the people to revisit their thoughts about the olympic games, because they could help the country achieve it's challenges. And still only 15% of the people is convinced about the benefits of the olympics for the society. So it is time to open the eyes of the rest of them.
What the people experience as prominent challenges for the country over the next ten years is visualized by the letters of the word London and the elements of the logo. Both width and height show how many people experienced that challenge as more or less prominent.
The second part, namely the evaluation of the consequences and possibilities that the olympics could offer for the country, are visualized by bricks that are added to or subtracted from the original letters of the words "London 2012", depending on the fact that it would help achieve a 10 year challenge, or make it harder.