Unmeasureable Success: Getting to the ROI of Social Media
In the last few years, both small and large businesses have increasingly turned their marketing efforts toward social media, convinced that joining the ranks will deliver a measurable monetary ROI time. In truth, the ROI of social media â€” unlike other marketing techniques â€” is measured by the impact it creates, instead of a monetary return. This year, marketers promise to deliver both. We find out if the era of a truly measurable ROI in social media is here.