The Ultimate Checklist on How to Optimize Your Google AdWords Campaign in the First Month
Optimizing AdWords campaigns are often all about finding the keyword and ad combinations, which provide the highest ROI. Disregarding click prices, quality scores and other metrics are often critical to allow you to focus on the big picture.
In the first month you need to change your approach. Achieving a high quality score is one of the most important things you can do for your AdWords campaigns, so in the first month this should be your most important goal.
In this infographic we lay out the ground rules for optimizing your AdWords correctly in the first month.