Twitter Follower Versus Facebook Fan: Whoâ€™s More Valuable?
Since nearly half of American adults regularly use Social Network Sites â€” SNS â€” giant corporations and small businesses alike should be tweeting and Facebook sharing their latest. Plus, the newest SNS joiners are close in age to the consumer group (36-49) that's expected to spend the most dollars online. But, how to choose the right SNS? And, without a truly measurable ROI, is collecting those coveted clicks really worth the effort and ad dollars?