Twitter Follower Versus Facebook Fan: Who’s More Valuable?

Twitter Follower Versus Facebook Fan: Who’s More Valuable?

Since nearly half of American adults regularly use Social Network Sites — SNS — giant corporations and small businesses alike should be tweeting and Facebook sharing their latest. Plus, the newest SNS joiners are close in age to the consumer group (36-49) that's expected to spend the most dollars online. But, how to choose the right SNS? And, without a truly measurable ROI, is collecting those coveted clicks really worth the effort and ad dollars?

http://blog.buysellads.com/2011/08/twitter-follower-versus-facebook-fan-...

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