Tradeshow

Tradeshow

Trade shows - aka. “trade fairs” and “expos” - are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone.. Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Let’s examine five of them.

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Posted Jan 18, 2013
 
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