Taming the Big Data Beast
Now that more and more information about shoppers' spending habits is available , and virtually all our online browsing is translated into viable knowledge, retailers have invaluable data at their fingertips. This big data can offer retailers an analytical insight into prospective buyers and help identify solutions for the current problems that retailers face, such as shopping cart abandonment. But are all retailers eagerly embracing big data, or are there roadblocks ahead? We take a look at what big data can deliver, and whether or not retailers are ready for it.