Social Media and the New Generation

Social Media and the New Generation

Millennials, also known as Generation Y, are broadly defined as those born from the early ’80s to the early ’00s. Three quarters of the tech-savvy 16-24 year-old subset spend longer than ten hours online every week, and almost all use Facebook (97%), which is the most popular network for brand interaction for the vast majority.But what do they expect from brands on social media? Here are some dos and don’ts.

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Posted Jan 13, 2014
 
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