Smart (Phone) Engagement: Embracing the Mobile Shopper In-Store
A 2012 Vibes report, â€śUnderstanding the Showrooming Shopper,â€ť shows that brick-and-mortar shop owners shouldnâ€™t fear the smart devices most shoppers use. In fact, they should welcome this technology. It turns out that embracing the mobile medium can enhance both a shopperâ€™s in-store experience and a retailerâ€™s bottom line. We take a look at how driving mobile engagement while â€śshowroomingâ€ť can actually save the sale.