Smart (Phone) Engagement: Embracing the Mobile Shopper In-Store

Smart (Phone) Engagement: Embracing the Mobile Shopper In-Store

A 2012 Vibes report, “Understanding the Showrooming Shopper,” shows that brick-and-mortar shop owners shouldn’t fear the smart devices most shoppers use. In fact, they should welcome this technology. It turns out that embracing the mobile medium can enhance both a shopper’s in-store experience and a retailer’s bottom line. We take a look at how driving mobile engagement while “showrooming” can actually save the sale.

http://milo.com/blog/smart-phone-engagement-embracing-the-mobile-shopper...

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