Seeking With Siri: Search Optimisation in a Mobile World
The mobile Web is a fast-growing online arena. Home to more than 4 billion connected smartphones, statistics show that mobile use will overtake desktop traffic by 2014. This means that no matter what kind of business you run, your audience is on the mobile web, and you should be reaching them. Mobile SEO presents several unique challenges, but it is also a great opportunity for those willing to put the time in. Below, we explore the ins and outs of mobile search marketing and the impact that it is having on today's business landscape.