Retargeting vs. Pretargeting
The old adage "it's lonely at the top" does not describe today's Internet marketing world. If you are trying to create awareness for your product or service, you are fighting tooth and nail for the same retargeted impressions your competitors want. As a brand advertiser, you need to break through the clutter to reach your target audience. In such a cutthroat game, where do you turn for more leads and sales? Enter the new, explosively lucrative, and criminally under-utilized strategy of pretargeting.