The Rebirth of Display Banner Advertising
The notion of "audience buying" and "RTB" are relatively new concepts, only possibly through an evolution in online advertising in the past five years. From the first true ad exchange, to the trading desk and display side platform, display banner advertising is expected to grow faster than search advertising. Much of this growth is enabled by adoption from the buy side and agency trading desks. This infographic outlines the recent history of our industry and how we've gotten to where we are at today.