The REAL 'Stuff ___ People Like'

The REAL 'Stuff ___ People Like'

Read the full blog post here:
http://blog.okcupid.com/index.php/the-real-stuff-white-people-like/

We selected 526,000 OkCupid users at random and divided them into groups by their (self-stated) race. We then took all these people's profile essays (280 million words in total!) and isolated the words and phrases that made each racial group's essays statistically distinct from the others'.

Using this kind of analysis, we were able find the interests, hobbies, tastes, and self-descriptions that are specially important to each racial group, as determined by the words of the group itself. The information in this article is not our opinion. It's data, aggregated from the essays of half a million real people.

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Posted Feb 14, 2012
 
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