The image is idyllic. Pancakes sizzling on the griddle, sun shining through the flower-patterned curtains, coffee bubbling quietly in the pot, and the whoosh of the newspaper as it hits your front door. This Sunday morning ritual, immortalized in 1950s television shows and commercials, was likely not the reality for most, but it still holds a place in communal memory. Reading the Sunday paper over a leisurely breakfast represents home, family, relaxation, and calm; it represents a break from the hectic workweek and its petty worries. But is this image β an image that may never have existed for many people β fading into the realm of myth as the tech revolution makes something as simple as reading a newspaper seem antiquated? The answer, according to data on the UKβs printing industry, appears to be βnoβ.
According to the infographic βUK Printing: The Facts and Figures,β the UK is still the fifth largest printing country in the world, though they trail the USA by a large margin. Additionally, most of the printing expenditure is spent on advertising literature and event programmes (34%), and newspapers, magazines, and books (30%). This highlights the importance and vitality of the newspaper industry and all the interconnected businesses from advertising to printing and delivery. While an inkjet printer may have been replaced with a laser printer, and delivery may have shifted from bicycles to vans, the newspaper industry, and the paper industry in general, is still largely intact. Granted, the paper industry is changing, with almost every publication paying close attention to their own digital development, but the focus for many is still on creating the perfect reading experience, one when your fingers can leisurely flick a page.