Let's face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing.

https://www.hightable.com/infographic/43702