Optimizing Anchor Text in 2013
Here are some tips on how to build anchor text profiles in a way that is future proof for 2013 and beyond. The strategies in this info graphic mimic complete natural link profiles, or those of sites we've tested that have done incredibly well. Some of the strategies that we look at are based on websites built and developed by ex-Googlers, with spectacular ranking results.
Natural links don't all point to the homepage, so in your efforts to produce content that points back to your site, make that content point internally to deeper pages that are content rich themselves. Also, insure that those anchors are focused and relevant to the content to which they point.