Online Support Center: The Essential for Fast Growing Companies
One area where businesses may struggle the most is customer support. Whether it be a lack of information, or trouble finding resources, getting help to your customer is a necessity in todayâ€™s marketplace, and is essential for customer satisfaction. www.desk.com has created an infographic entitled â€śOnline Support Center: The Essential for Fast Growing Companiesâ€ť, detailing the importance of the online support center, and how customers are increasingly relying on this system to solve their issues.
When it comes to self-service support, 72% of customers think itâ€™s a fast and easy way to solve their problems. Itâ€™s a no-nonsense, easy way for customers to get what they need without waiting for a representative. 91% of customers believe that they would use an online support center if it was available and tailored to their needs.
Self-service support is not an end-all to the customer support platform, however. Companies must have other support avenues lying in wait. 40% of customers will contact a call center for further assistance after searching the self-service area. If their question canâ€™t be answered expediently, 45% of those customers will abandon their online purchase.
The way self-service support sites are built, however, is important. 63% of customers say they are frustrated with the search bar in support sites. Keeping the search bar easy to find is critical. 56% of customers say that a lack of information leads to abandonment of the site. Keep information current and exhaustive. 92% of customers will use search engines to find answers to their problems. Always optimize your content for frequent searches so customers find their information on your site-and not a competitorâ€™s.
Feel free to comment, like, and share this infographic from www.desk.com entitled â€śOnline Support Center: The Essential for Fast Growing Companiesâ€ť.