Nokia Push | Digital poster displaying real-time data
The Nokia Push Snowboarding project wanted a way of representing the pressure and thrill a professional snowboarder feels when they are competing to be the best in the world.
Technology built into both Nokia mobile phones and Burton Snowboards captured everything from a boarder's pulse to their perspiration, so the idea was to use that data to give spectators a real insight into what that adrenaline rush felt like.
Signal | Noise developed an animated digital poster showcasing all the different data elements within one space. The challenge was to emphasise how the real-time information flowed effortlessly to reflect the snowboarding experience.