Mobile Marketing: No Longer a Spam and Pop-Up World
Mobile technology has advanced by leaps and bounds. From the advent of cell phones to the ability to deposit checks and send payments on your phone, our world is increasingly becoming mobile-driven. www.topmarketingschools.net has created an infographic entitled â€śMobile Marketing: No Longer a Spam and Pop-Up Worldâ€ť cataloging the innovations and enhancements of mobile technology, along with the critical role of mobile marketing in an ever increasing on-the-go world.
The first mobile phone was invented in 1973. With the invention of SMS in 2003, Nike and Pontiac jumped on the chance to launch the first SMS campaign in 2005. By 2007, there would be over 2.4 million SMS users worldwide. With the release of the iPhone the same year, the use of SMS skyrocketed with users sending over 200 texts a month.
In 2010, a brand new technology hit the mobile world: QR Codes. These codes, easily read by smartphones, allow companies to direct consumers to their websites or product. By 2011, mobile marking is a $14 billion industry, including $9.3 billion in music.
Android and iOS are in a constant tug-of-war for the mobile market, dominating the smartphone market by 75%.
Mobile marketing has a bright future ahead. With increasingly easy apps that allow users to access same-day shipping through Amazon and EBay, along with mobile fingerprinting for payments and augmented reality where customers can point their smartphones at items and pull up real-time reviews and discounts, customers are in for some big changes in mobile marketing capabilities. With 15% of purchases being made via a mobile device, itâ€™s easy to see that this number will increase in years to come.
Market forecasters are predicting that 81% of U.S. mobile phone users will possess smartphones. That increase in customer base will generate over $400 billion in sales.
Feel free to like, share, and comment on this infographic from www.topmarketingschools.net entitled, â€śMobile Marketing: No Longer a Spam and Pop-Up Worldâ€ť.