Mercedes "The Catch"

Mercedes "The Catch"

Since recently, The Guinness Book of World Records has a new unconventional entry – furthest shot golf ball caught in the moving vehicle. So, what exactly is it about?

The video of the stunt that made it to the Guinness Book of World record went totally viral on its realease and has had over two million hits on the YouTube alone. The clip shows Formula 1 racing driver David Coulthard and English golfer Jake Shepherd in an unusual stunt. While Coulthard drives the new Mercedes Benz SLS AMG Roadster, Shepherd hits the ball which lands onto the Mercedes passenger seat, right next to Coulthard. Talk about precision!

The choice of participants in the stunt is not surprising and neither is the vehicle used - one of Mercedes top convertible cars; the beautiful black-chromed Mercedes-Benz SLS AMG Roadster, with an 8 cylinder V-engine and rear wheel drive, capable of accelerating from stationary to 100km/h in 3.7 seconds. For Coulthard himself, who is piloting an AMG-Mercedes C Klasse Koupé in the DTM Series, this probably felt quite different then racing, but nonetheless he looked very comfortable in his seat.

So, how it happened? As visualised in the infographic, Shepherd positioned himself on a parallel line with the road, while Coulthard set off and gained speed. As soon as the Mercedes convertible passed him, the professional golfer struck with a drive that sent the ball rushing into the air at 178mph. Coulthard followed it in his Mercedes-Benz as it curved through the air and started coming down. Mercedes, going at 120mph could catch up with the ball by virtue of going in a straight line, while the ball had to describe an arch. After 275 metres from the point, the ball dropped into the seat next to him, establishing the new Guinness record.

It takes a little bit of imagination, the right vehicle, professional sportsmen and some some adrenaline, and a stunt likes this goes viral.

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Posted Nov 13, 2012
 
Views: 1295
Tags automobile, marketing, viral, social media
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