Media Buying 2.0: It's All About the Audience

Media Buying 2.0: It's All About the Audience

Digital advertising has undergone a transformational shift in recent years. Advertisers once restricted to placing ads on individual websites can now buy TARGETED AUDIENCES instead of just broad segments of visitors. Here, we visualize what this shift means for advertisers and the media buying ecosystem at their disposal in today's economy.

http://www.pretarget.com/infographic-media-buying-2-0-its-all-about-the-...

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