The MATTA Fair is Malaysia’s largest consumer travel trade fair. It is held twice a year, in March and September, in Kuala Lumpur at the Putra World Trade Center. With an estimated 80,000 customers attending, 4,000 travel staff and over 100 travel companies & tourism boards - this infographic can help you wrap your head around the type of people who visit it.

The data was taken from a survey commissioned by Sedunia Travel.