Latinos on the Road: A Social and Mobile Ride
A Social Lens Research Study of Hispanic Mobile Phone Use
- Hispanics Adopting Mobile Faster Then Companies Can Keep Up With Them
A Social Lens Research survey of 1,106 Latino adults finds that at every stage of trip planning Latinos use mobile phones seeking location-based deals, rewards programs and mobile accessible travel content.
But among Latinos, who lead the way on mobile adoption, using mobile phones for trip planning has outpaced what
functionality and content companies offer.