The Inbound Marketing Explosion
Marketing used to be about paying for your audience's attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. Inbound marketing encompasses a number of tactics that attract customers by offering them useful, relevant information. Using inbound marketing, you can zero in on customers who are eager to buy what you sell. We explore just how widely inbound marketing has caught on and how businesses are finding success with it in 2012.