How Retailers Are Adapting to the Mobile Shopping Craze
Like it or not, the time for retailers to adopt a mobile strategy is over. Shoppers are using smart phones and mobile devices for all manner of shopping activities, including price comparison, product information, local inventory lookup, reviews, and more. Retailers are striving to improve their mobile shopping experience to meet the demands of today's connected consumer. Below we discuss how, and why, they're adapting.