How mobile-friendly are SMBs?
Research from hibu, a leading provider of digital marketing solutions and websites for businesses, highlights that more than half (59 percent) of U.S. small and medium-sized businessesâ€™ (SMBs) websites are not set up to enable customers to research or make purchases on mobile devices.
The hospitality industry came out on top in hibuâ€™s research, with 63 percent of hotel and B&B websites, and 52 percent of restaurant websites being mobile-friendly.
Locksmith firms have also realized the importance of having a mobile-friendly website, the research found, with 45 percent of these businessesâ€™ websites are easily viewed on mobile devices , securing third place in hibuâ€™s mobile-friendliness rankings.
In stark contrast, electricians and building and construction firms ranked low in the findings. hibuâ€™s research found that just 20 percent of building and construction firmsâ€™ websites, and 25 percent of electriciansâ€™ websites are mobile-friendly.