How are good ideas generated? They aren't simply lying around like seashells on a beach waiting for us to pick them up nor are they so random. Good ideas are the result of the focused action that takes place in our brains. With a bit of stretching the laws of physics and a lot of imagination, we set out to craft a story about how all those bits and pieces that pass through our brains can become good ideas.

http://vimeo.com/47202093
http://columnfivemedia.com/how-to-generate-good-ideas/