How to Create Impact with Direct Mail
Does your company use direct mail? It is an extremely effective form of marketing, even in this technological age where many think e-mail and other online campaigns are the way forward. It may surprise you to learn that direct mail is still one of the most effective ways to contact your customer base. In fact 62% of people in the UK say they like to receive direct mail informing them of new deals and offers.
But how do you deliver your message with maximum impact? There is a big difference between direct mail and effective direct mail. If you want to stand out from the crowd you have to catch the customers interest before they even open the envelope. There are many areas to consider when producing direct mail, size & shape, design & colour, even texture and form can all effect how your mailer is received. This infographic explores the key points to consider and provides helpful tips to maximise the impact of your direct mail campaign.