The Growth of Ecommerce
According to research firm Forrester, ecommerce generated $262 billion in 2013, up from $231 Billion in 2012. For U.S. retailers, the growth of ecommerce already accounts for 8% of total retail sales and is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching $370 billion in sales by 2017.
Whatâ€™s driving ecommerce growth?
The proliferation of smartphones, tablets, and other portable devices.
Retailersâ€™ increased investments in their online marketing channels and digital marketing budgets.
Online retail sales will grow at a compounded annual rate of 10% from 2012 to 2017. By 2017, the Internet will account for 10% of U.S. retail sales. The Growth in the number of U.S. consumers shopping online will continue to increase. Most of the projected sales growth will come from veteran online shoppers. Additionally, U.S. mobile-based commerce sales via smartphones will further increase.