Football In A Social, Local and Mobile World

Football In A Social, Local and Mobile World

Every time a major football event comes around it sets new records in mobile and social media usage. Advances in technology and an increased presence in the hands of fans worldwide ensure an even greater sense of camaraderie and shared excitement for every match. There is a reason the sport has been called "The World Game." When football meets the world of SoLoMo, the world literally lights up.

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