Eloqua- Message is the Messenger
Canadian philosopher Marshall McLuhan concisely captured the power of influence when he coined the phrase: "The message is the medium." But what about today, when media institutions often fail?
This infographic from JESS3 and Eloqua examines how influence has shifted to the individual â€” how, in todayâ€™s world, the message has become messenger. The businesswoman doubles as an advocate. The analyst is an entrepreneur. The blogger runs a non-profit.
Taking a modern twist on a Venn diagram, this infographic explores the overlapping and multi-dimensional roles todayâ€™s messengers are playing in this era of â€śpersonal media.â€ť Itâ€™s a collection of the people who inspire and inform those who created it. These are the voices that influence us.
Chief Content Officer Magazine listed Message is Messenger as #5 on Top 15 Most Innovative content marketing projects in 2011.