Eloqua - The Blog Tree: New Growth
Launching a blog in todayâ€™s over-saturated web space is no easy feat. To do so successfully is even more remarkable. Eloqua, partnering again with JESS3, recognized some of the best blogs launched in 2010-2011 in The Blog Tree: New Growth, a follow-up to the noted original released in late 2010.
We wanted the feel of this refresh to mesh with the original, but we also wanted to capture the spirit of the new tree. To reflect this, our design team added a brighter splash of color, finer lines to the illustration and fruit on the tree to convey the changes the tree has seen in the past year.