Do You Own Your Online Reputation?
The online universe is an unpredictable place with a cacophony of different voices, but when understood and mastered, it can be incredibly valuable. A recent study found that a positive word of mouth review of a business impacts a consumer's likelihood of passing it on by 56 percent. This is precisely why small businesses should stay conscious of how fast word spreads on the Interent and why they should lead the messaging on their brand. Do you own your businesses' reputation, or are you already losing control of it?