Do Superhero Blockbusters Supercharge Comic Store Sales?
Do box office records for superhero blockbusters translate into super-sized profits for local comic book stores? The answer depends on who you talk to. While some store owners say they see an uptick in new customers around film releases, others say those spikes are fleeting and unsustainable. One thing's for certain: with mega-hits like The Avengers and The Dark Knight Rises out this year, the debate will only heat up. Here's a closer look.