Display Ad Exchange Pricing Guide
Marketing is a numbers game. If we know our conversion rates, traffic statistics, and customer acquisition costs, the right marketing decisions become obvious. Yet, in spite of this seemingly common knowledge, many marketers don't know their numbers. It's often challenging to objectively determine what the "best" CPM is or exactly how much reach a $1 increase will bring, so we painstakingly "trial and error" our way to success. Today, we provide some hard data marketers can use to make these decisions more concretely in the banner ad exchange space.