The Differences Between Online, Offline Leads and How Each Impacts Lead Conversions
No matter your market, sales leads come from two very important-but vastly different-sources. Online leads, or offline leads. While both of these lead streams are vital to the success of business, many businesses are handling these leads in a â€śOne size fits allâ€ť manner. www.salesforce.com has created an infographic entitled â€śThe Differences between Online, Offline Leads and How Each Impacts Lead Conversionsâ€ť with easy to follow directions on how to correctly handle both types of leads.
40% of offline face-to-face prospects are converted into customers, and 18.5% of online customers are converted into customers. Online customers may be more sensitive to sales tactics, as 23% of leads reported feeling too much pressure during the follow up stage, while 17% of offline leads reported too much pressure. But where is the perfect middle for online sales? The key is the first hour. The first hour is essential to converting those leads into customers. Potential customers that received a response to a query within an hour were 60 times as likely to convert as those that had to wait over 24 hours. They were 7 times as likely after that hour had passed, and after 20 hours, you can kiss that lead goodbye. Only .9% of companies surveyed followed up within the first five minutes. Those first five minutes are essential to a sale. And whatâ€™s more, is that only 29% of companies followed up within four hours.
This infographic gives an easy-to-follow map detailing how to convert leads-both online and offline-into sales, along with tips and tricks from the pros that any salesperson can follow.
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