Designing the Perfect Call To Action

Designing the Perfect Call To Action

When using email to communicate with your readers, there are many ways to engage and inspire. Imagery, text, offers, charts, and links help differentiate your campaigns and pique subscribers' interest, but getting them to open your email is only half the battle. The next step is to inspire call to action (CTA). When it comes time to plan your next campaign, follow these tips to incorporate action-inspiring CTAs into your emails the right way (and avoid the wrong way).

http://litmus.com/blog/designing-the-perfect-call-to-action

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