The basic idea behind it was to build a story about one of the most pressing issues for India. The main character of the story is the CVD Ghost which is spreading across. The different segments of the story are connected by the heart pulse- which is small and dull in the beginning and grows to a red big pulse at the end. The story highlights the alarming facts in the form of simple to analyze visuals and comparisons- it then moves onto suggest solutions and we end it with a bright image of the heart pulse becoming healthy and the CVD ghost being swallowed.