Bridging the Gap Between Offline and Online Marketing

Bridging the Gap Between Offline and Online Marketing

As companies shift their energy and resources to digital marketing, brand managers should not lose sight of how offline tactics affect online conversions. While ROI can be a challenge to track and measure, offline efforts still greatly contribute to your overall conversions, and should be included in your calculations.

http://www.infosysblogs.com/brandedge/2012/09/bridging_the_gap_between_o...

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