The Bot Stops Here

The Bot Stops Here

In July 2012, a digital distribution company's claim that 80% of clicks on it's ads on Facebook were from bots sparked new dialogue about the rise of bot traffic. While the experience may not be common, concerns for efficient media spending is one shared by all marketers and ad agencies.

http://news.solvemedia.com/post/32450539468/solve-media-the-bot-stops-he...

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