Are You Monitoring What Matters?

Are You Monitoring What Matters?

Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?

http://www.infosysblogs.com/brandedge/2012/08/are_you_monitoring_what_ma...

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