All Aboard: Why Retailers Should Get On Board With Pinterest
The days of making an actual vision board are obsolete. Today's consumers are going virtual, eagerly pinning recipes, decor ideas, and future bus to their boards on Pinterest. They're also following brands at a growing rate. But according to a new survey consumers aren't only looking for potential freebies from retailers. Instead, shoppers are seeking inspiration and ideas from brands they love. We take a look at the survey findings to figure out what consumers really want out of a social relationship with a retailer.